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Senior Marketing Specialists

Effective marketing to seniors is a puzzle.

We have the solution.

This isn't taught in marketing class

Reverse text looks great!
But it's hard for seniors to read.

Most marketing classes, and most agencies, are built around a customer between ages 18 and 34. That approach doesn't hold up for your demographic. Seniors are more thoughtful, more deliberate, and major decisions are often made by a committee - the senior, a spouse, and often adult children are all involved.

This looks sharp, but it's not right for your audience. Get the tone wrong and you read as cold or too corporate. Get the channel mix wrong and the budget lands on an audience that will never call. Twenty years of direct experience marketing to your target demographic closes that gap.

WHAT WE CREATE

From lead generation to brochure creation.

We make your community look its best.

Lead generation brings in tours. Brand and collateral complete the experience.

LEAD GENERATION

Get the phone to ring, the inbox to fill, and the tour calendar booked.

Targeted direct mail to zip codes with the right household profile
Google Ads built around how seniors and adult children actually search for care
Local SEO so your community shows up in the moment of comparison
Retargeting that keeps your community top of mind during a long decision cycle
Lead capture handed off from our marketing platform to your CRM system

BRAND AND COLLATERAL

Make the right impression and ensure the material matches the moment.

Brochures and print pieces designed for real readability, not just style
Website content and photography that reflect real residents and real staff
Welcome packets and sales center materials that build confidence early
Signage and wayfinding that visitors and residents can easily follow
A consistent voice across every touchpoint, from postcard to move-in day

OPTIONS ABOUND

Pick the level of involvement that fits.

There's no need to do everything at once. Start where you need the most support.

One Time Projects

A new website, a brand identity, a campaign. A defined piece of work with a clear price and timeline. Great for a first project or a specific need.

Ongoing Services

Lead generation, SEO, ads, content, social, reputation — the work that compounds month over month. A simple monthly arrangement, no long-term contract.

All the Things

Ninedot handles the strategy and the day-to-day across your entire marketing program. You stay focused on your community; we manage the rest.

PARTNER WITH EXPERTS

Small Agency.

Large Capacity.

Extensive Experience.

Jeremy Skinner is Agency Director at ninedot, llc. For the past two decades, he's focused almost exclusively on marketing to senior audiences for nonprofit fundraising, including continuing care retirement communities. Much of his experience centers around transformational gifts and legacy giving, with over $14 billion in verified lead generation funds raised.

Led by an expert and staffed with an amazing group of creative and marketing professionals, ninedot, llc is a full service agency with a unique specialty in senior marketing. Reach out today for a no pressure, no obligation conversation about your community goals and how ninedot can help get you there.

GET IN TOUCH

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